About

(foto: Indra Samad http://indra-ismail.com/  )

It fits! is an agency specialized in tracing, visualizing and describing trends and developments in design, science and more general, changes in politics and economics. After more than a decade of corporate experience working for retailers and brands as a design manager, Truus Dokter started in May 1997 it fits! her own company. At the same time she was asked to become an agent for the international forecasting agency http://www.peclersparis.com/ . She built up their market in the Netherlands and Belgium, while with it fits! she simultaneously did assignments for several companies in the fashion and the home business. The combination of conceptual forecasting for Peclers and down-to-earth collection set-up for it fits! gave her a huge insight in market and consumer changes in general. It has become her passion: to first analyze and than describe in very simple words and clear images the ever changing time-spirit. In a monthly column in the Dutch trend forecasting magazine Second Sight she comments and gives her opinions. From June 2010 on the magazine will be published in English. Dutch articles are available online: http://www.secondsight.nl/netwerk/truus-dokter/