“MADMEN FASHION”: NOTHING WRONG WITH FEMININITY

(Picture: Vogue July 2010)

The editorial in the Dutch Elle of September 2010 written by editor in chief Cécile Narinx described the thoughts and feelings I had for a long time regarding Madmen written by Matthew Weiner.
I like the series because it is well acted, beautiful settings and costumes … but …!

I also do love the fall collections of Prada and Louis Vuitton showing the same kind of feminine beauty and hunger for the security of the past … But let’s get real here! Isn’t it time that we start fixing the problems we are currently facing, rather than looking back! The situation in the sixties so well portrait in Madmen was horrendous! Pedantic guys telling women – way smarter than themselves – how to behave and what to do!

By watching the series closer, lifting the curtain of beauty and perfection you’ll see the “real fairy tale”: with adultery, mountains of cigarettes and lot’s of alcohol.

In the article of this month Dutch Elle a meeting on the “Madmen issue” is described where all editors in chief of the world realized that in the Western world the situation has changed for the good, while in some places where religion dominates public and private spaces the position of women haven’t changed in the meantime. Not to mention that a rich and emancipated country like the Netherlands still has a political – Christian – party that doesn’t allow women to join the party.

I was happy to read that Cécile Narinx shared my ambiguous feelings about the boost of femininity on the catwalks: nothing wrong with femininity, but let’s fight for a better position for women less fortunate than us.



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